Name of Engagement

Target Case Competition

Contact Information

Karen Bowman

Contact Details

bowma2kd@jmu.edu

Description

Four student teams representing the Marketing and Management departments participated in the Target Case Competition, applying concepts learned in the classroom to real-world business problems. One case focused on using technology as a marketing tool, while the other focused on leading a company through organizational changes. Students presented their proposal to a panel of Target executives who were judges for the event.

Web Presence

https://www.jmu.edu/news/cob/2017/02/06-marketing-and-management-students-compete-in-target-case-competition.shtml

Involvement

Involves Students

Scope

JMU Only, Hburg/Local/VA, Regional Scope

Frequency

One Time Only

Areas of Engagement

Engaged Learning

Format

Program

On/Off campus

On campus

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