Name of Engagement
Target Case Competition
Four student teams representing the Marketing and Management departments participated in the Target Case Competition, applying concepts learned in the classroom to real-world business problems. One case focused on using technology as a marketing tool, while the other focused on leading a company through organizational changes. Students presented their proposal to a panel of Target executives who were judges for the event.
JMU Only, Hburg/Local/VA, Regional Scope
One Time Only
Areas of Engagement