Name of Engagement

University Advancement Marketing Campaign in '15-'16

Contact Information

University Advancement

Contact Details

giving@jmu.edu

Description

Executed a targeted marketing campaign with in-person and digital components to increase year-over-year yield of students in Henrico, Chesterfield and Hanover counties.

Involvement

Involves Staff, Involves Participants External to JMU

Scope

Hburg/Local/VA

Date

Academic Year AY '15-'16

Frequency

One Time Only

Areas of Engagement

Community Engagement

Format

Department

On/Off campus

Off campus

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