Name of Engagement

"Extend Your Reach. Touch More Lives" (University Advancement)

Contact Information

University Advancement

Contact Details

giving@jmu.edu

Description

Created and launched "Extend Your Reach. Touch More Lives" messaging, highlighting the extended reach of donors gifts that produce positive results in eight public interest sectors. In the spring, published a "How far did your gift reach?" report, demonstrating the pervasive impact of donor contributions throughout the university.

Involvement

Involves Staff, Involves Participants External to JMU

Scope

JMU Only

Date

Academic Year AY '15-'16

Frequency

One Time Only

Areas of Engagement

Community Engagement

Format

Department

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