Name of Engagement

"Hometown News Releases" from University Communications and Marketing

Contact Information

University Advancement

Contact Details

giving@jmu.edu

Description

During the 2015-16 academic cycle, University Communications disseminated hometown news releases on 17 different topics award 22,335 badges. 375 of badge recipients actively engaged with their Merit page by adding content to their page or promoting their achievement through their social media accounts.

Involvement

Involves Participants External to JMU

Scope

Regional Scope

Date

Academic Year AY '15-'16

Frequency

Ongoing (Currently in existence, year round)

Areas of Engagement

Community Engagement

Format

Department

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