Name of Engagement

ESPN College GameDay 2015

Contact Information

University Advancement

Contact Details

giving@jmu.edu

Description

College GameDay: The university helped to fuel more than 85,000 mentions on social media of JMU in relation to College GameDay. Most importantly the team took the opportunity to showcase the JMU brand by producing original video content with JMU leadership, shots of campus and footage that showcased our campus culture. Because we tied these video assets to the GameDay experience, they were shared by ESPN and other media outlets, shining light on our brand and campus beyond the athletic component of the event.

Involvement

Involves Participants External to JMU

Scope

Regional Scope

Date

Academic Year AY '15-'16

Frequency

One Time Only

Areas of Engagement

Community Engagement

Format

Department

On/Off campus

On campus

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