Name of Engagement

JMU's social media presence/following in '15-'16

Contact Information

University Advancement

Contact Details

giving@jmu.edu

Description

Grew JMU's social media following by 37,748 people across Facebook, Twitter and Instagram. This is a 74% increase from the 20,882 followers gained in FY15. About half of all new followers were gained on Facebook, with the remainder split between Instagram and Twitter.

Involvement

Involves Participants External to JMU

Scope

Regional Scope

Date

Academic Year AY '15-'16

Frequency

Ongoing (Currently in existence, year round)

Areas of Engagement

Community Engagement

Format

Department

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