Name of Engagement
JMU's social media presence/following in '15-'16
Grew JMU's social media following by 37,748 people across Facebook, Twitter and Instagram. This is a 74% increase from the 20,882 followers gained in FY15. About half of all new followers were gained on Facebook, with the remainder split between Instagram and Twitter.
Involves Participants External to JMU
Academic Year AY '15-'16
Ongoing (Currently in existence, year round)
Areas of Engagement