Name of Engagement

Alumni Birthday Email debuted in AY '15-'16

Contact Information

University Advancement

Contact Details

giving@jmu.edu

Description

Debuted the alumni birthday email, an email that is generated automatically each day and sent to alumni celebrating birthdays (this was very well-received).

Involvement

Involves Alums

Scope

JMU Only

Date

Academic Year AY '15-'16

Frequency

Ongoing (Currently in existence, year round)

Areas of Engagement

Community Engagement

Format

Department

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