Name of Engagement

Madison Update E-newsletter expanded in '15-'16

Contact Information

University Advancement

Contact Details

giving@jmu.edu

Description

Expanded the Madison Update E-newsletter from a monthly newsletter to a weekly newsletter and shifted the mailing list from subscribers-only to all alumni. Maintained an average open rate of 16+%.

Involvement

Involves Alums

Scope

JMU Only

Date

Academic Year AY '15-'16

Frequency

Ongoing (Currently in existence, year round)

Areas of Engagement

Community Engagement

Format

Department

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