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Abstract

Some years ago, a businessman came to me and said that he would like to start commercially farming lobsters, something that had not been attempted at the time. His key question was, “How long will the development research take?”

“I would think two to four years before a scaling-up exercise to make it commercially viable,” I answered.

Looking genuinely surprised he replied, “Really! I was thinking it should take about two weeks.”

This anecdote portrays a problem that emerges in almost every area of human enterprise. Those-who-do want and need to do right now. Those-who-create need time to design, build, and prove their creation.

 

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