In 1998, following the signing of the Ottawa Convention, the United Nations Association of the USA (UNA-USA) began developing a program to address the landmine issue. The challenge was UNA-USA wanted to do more than just raise awareness of the landmine problem. We did not want to leave people without the ability to act once they had learned about the problem and felt compelled to act. We wanted to do something different through a program that would engage civil society in clearing minefields. Thus, the Adopt-A-Minefield (AAM) campaign was born.
"Adopt-A-Minefield®: Engaging Civil Society in Mine Action,"
Journal of Conventional Weapons Destruction: Vol. 9
, Article 10.
Available at: http://commons.lib.jmu.edu/cisr-journal/vol9/iss1/10