Senior Honors Projects, 2010-current

Date of Award

Spring 2014

Document Type

Thesis

Degree Name

Bachelor of Science (BS)

Department

School of Communication Studies

Advisor(s)

Corey Hickerson

Chang Wan Woo

Tatjana M. Hocke-Mirzashvili

Abstract

Blogs, a relatively new medium in the Internet sphere, offer public relations professionals another outlet to communicate with influential opinion leaders. Food is a popular blogging topic and an outlet public relations professionals with food clients use. Public relations professionals use blogs as a form of strategic research, a medium to share content, and a method to communicate with readers. The working relationship between bloggers and public relations professionals can help both entities succeed. This qualitative interview study examines the method, outcome and value of the relationship between food bloggers and public relations professionals. The study found that food bloggers want personalized emails that show the public relations professional has read their blog and understands the mission and purpose of the site. Food bloggers want entertaining and amusing partnerships that will benefit readers. The bloggers will reach out to public relations professionals from well-known brands or to professionals with whom they have developed prior relationships.

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