Date of Award
Bachelor of Arts (BA)
School of Communication Studies
Tatjana M. Hocke-Mirzashvili
A literacy event was held on JMU's campus in order to increase literacy in Harrisonburg children. This article goes through the campaign process, from planning the event to the evaluation. Third grade children were able to benefit from this event and the learning experience is documented here.
McGinty, Rosemarie, "Public Relations Promotion to Advance Child Reading and Literacy" (2015). Senior Honors Projects, 2010-current. 45.