Abstract
Justin Grandinetti explores how Pepsi's "Live for Now" campaign effectively negotiates the risks of cultural imperialism associated with globalism to create one of the most effective marketing strategies today.
Semester enrolled
Spring 2013
Recommended Citation
Grandinetti, Justin
(2013)
"Cultural Imperialism and Globalization in Pepsi Marketing,"
Lexia: Undergraduate Journal in Writing, Rhetoric & Technical Communication: Vol. 1, Article 2.
Available at:
https://commons.lib.jmu.edu/lexia/vol1/iss1/2
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