2018 SCOM Undergraduate Research Conference

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2018
Tuesday, April 10th
9:30 AM

A Rhetorical Analysis of Desmond Tutu’s 1976 Letter to Prime Minister John Vorster

Nicholas Anguiano, James Madison University

9:30 AM - 10:45 AM

In 1976, South African clergyman Desmond Tutu wrote an open letter to Prime Minister B.J. Vorster urging him to end the apartheid system of racial segregation. In the midst of growing frustration amongst the black population and fear of violence, the letter pleads for the Prime Minister to recognize their shared humanity, showing that they share the same interests for preserving peace and prosperity for all South Africans, warning of potential widespread violence in the near future. Tutu's appeals can be viewed through the lens of Kenneth Burke's theory of consubstantiality. As Burke's theory indicates concerning all rhetoric, Tutu's letter seeks to demonstrate commonality and align interests between the rhetor and the audience. The audience of the letter can be seen as both Vorster himself and the white eavesdropping audience, who will inevitably read Tutu's words and must decide if they can recognize their common humanity and vision with Tutu and the black population.

Pepsi’s live for now campaign backlash 2017

Carissa Mastanduono, James Madison University
Meghan Clarkson, James Madison University
Kaitlyn Showalter, James Madison University
Danielle Finn, James Madison University

9:30 AM - 10:45 AM

No abstract provided.

"Are You Okay?" A Rhetorical Analysis of Jon Stewart's 9/11 Monologue and His Role as Leader

India Hagen-Gates, James Madison University

9:30 AM - 10:45 AM

This project uses the Narrative Paradigm presented by Walter Fisher in order to analyze Jon Stewart’s monologue after 9/11 and understand its effects on his audience. I look deeply at the surrounding context, especially the late night response to 9/11 and the expectations for Stewart’s return. Narrative Criticism allows us to better understand Stewart’s perspective on the events of 9/11. The story he presents is clear in its theme of hope. This method allows for a deep appreciation of how Stewart identifies with his audience, while separating his own voice from the crowd. I argue that he acts as a community leader for his audience as he presents a hopeful narrative that remains honest. His response remains free from controversy and I argue that this works in his favor in order to secure loyalty from his audience as he promises a return to political comedy in the future.

Changing the Conversation on Pro-Recycling Advocacy: An Activist Advocacy Portfolio

Mahaley Reyns, James Madison University

9:30 AM - 10:45 AM

The scope of my project is to change the conversation on pro-recycling advocacy. What this means is that I want to change the approaches that are currently being used to promote recycling. The current approaches are good, however, I feel that there is a misconception on the importance of recycling. There is a disconnect with society and recycling because once individuals get rid of their waste they never have to see it again, but is not the case for the environment. My hopes for this portfolio are to give an advocates approach that could hopefully implement new recycling trends in the future. (Project in Progress Spring 2018)

United Airlines' Public Relations Crisis

Katie Crowther, James Madison University
Andrew Mueller, James Madison University
Jared van de Crommert, James Madison University
Laura Arroyo, James Madison University
Matt Jones, James Madison University

9:30 AM - 10:45 AM

This project involves an in-depth analysis of how the United Airlines Express Flight 3411 affected customer’s attitudes, intent to fly, and supportive communication intent of the Airline Company, United, among a sample population. The goal is to demonstrate whether or not the incident on flight 3411 affected the JMU student body as a whole and whether or not they would still fly with United Airlines.

Daddy (or Mommy) Issues: How Your Childhood Influences Your Romantic Relationships

Katie Taylor, James Madison University
Hannah Royal, James Madison University

9:30 AM - 10:45 AM

This paper discovers the ways in which the relationship one holds with a primary caregiver will ultimately impact the romantic relationships that are held later in life based on attachment theory and attachment styles.

11:00 AM

Who Am I?: Poetic Inquiry and Intersectional Identity

Sophia Margulies, James Madison University

11:00 AM - 12:15 PM

At the 40th JMU Research Conference, an event that only top-rated student projects are invited to participate in the conference, I will be presenting my ongoing project titled: "Who Am I?: Poetic Inquiry and Intersectional Identity."

The project itself stemmed from my experiences when being asked the question of "Where are you from?" Which for most is an easy question as they think to where they have lived most of their lives or where they were raised, but for me, it is one that continues to be challenging as I am a third culture individual. For over a year now, I have been trying to answer these questions through writing poems in my cultural communication classes. With these poems, I decided to delve deeper to figure out my answer using poetic inquiry in conjunction with intersectional theory and borderland identity.

Pornography Usage/Attitudes on College Campuses

Samantha Damanda, James Madison University
Kathleen Smith, James Madison University
Raymond Gallagher, James Madison University
Taylor Asgard, James Madison University
Christina Yocca, James Madison University
Kaitlin Traynor, James Madison University
Ciara White, James Madison University
Kezziah Wilgus, James Madison University

11:00 AM - 12:15 PM

Presentation on the relationship between pornography usage and thoughts of sexual assault on college campuses.

Fed Up with the Personal Responsibility of Obesity: A Pentadic Analysis of Fed Up

Rebekah Peterson, James Madison University

11:00 AM - 12:15 PM

This paper uses Kenneth Burke’s pentadic criticism to examine the reality Fed Up, a documentary about obesity in the United States, wants its audience to accept about the obesity epidemic and why. The first half of the documentary frames the obesity epidemic as scene-act in order to change the audience’s reality of the issue because the obesity epidemic has been framed in society as agent-act, portraying obesity as the individual’s fault. The second half shifts to an agent-scene ratio to answer why Fed Up attempts to change the audience’s reality. The implications of the pentadic ratios and shift are discussed in relation to creating new advocacy surrounding the obesity epidemic.

12:30 PM

‘I Am with You’: A Feminist Oppositional Narrative Analysis of Emily Doe’s Recited Letter to the Defendant

Taylor Hollowood, James Madison University

12:30 PM - 1:45 PM

I provide an analysis of the rhetorical techniques used by Emily Doe, as she addresses Brock Turner and the rest of the court during Turner’s sentencing hearing, in order to combat the patriarchal assumptions present in today’s society with regard to sexual assault. Furthermore, this manuscript explores issues of gender and communication through the lens of sexual assault, shedding light on the incongruities of language in modern American society.

Social Norms: How They Affect College Students’ Alcohol Consumption

Zachary Benson, James Madison University
Megan Adams, James Madison University
Anthony Carino, James Madison University
Noelle Rutolo, James Madison University

12:30 PM - 1:45 PM

This presentation seeks to further understand the current alcohol consumption habits of college students. Specifically, this study uses social norms to ascertain the influence they may have on college students’ actual alcohol consumption. Through the use of the theory of social normative behavior, this study compares students’ perceptions of how much alcohol their peers consume to how much they actually consume. By analyzing alcohol consumption levels and some of the reasonings students may have for their consumption, this study indicates the ways in which perception may be attributed to the need for higher alcohol consumption.

Virtual Reality And Speech Anxiety

Lauren Blitz, James Madison University
Olivia Adams, James Madison University

12:30 PM - 1:45 PM

Exploring the use of virtual reality therapy as a method of desensitization and inoculation for student's with public speaking anxiety.

2:00 PM

A Rhetorical Analysis of Kesha's 2018 Grammys Performance of Praying

Alexandra Ali, James Madison University

2:00 PM - 3:15 PM

This rhetorical analysis focuses on the impact left upon Kesha's audience as this performance takes the audience on a journey from #MeToo to Time's Up!

Analyzing the Minority Experience Through Poetic Inquiry

Abriel Maldonado, James Madison University

2:00 PM - 3:15 PM

Poetic inquiry is the process by which the author unearths key words from the data and strategically truncates these words into poetic structures.The following poems utilize this process in order to articulate the findings of a two-year qualitative study investigating the minority experience at a predominantly white institution (PWI).This qualitative study employed eight semi-structured interviews and was conducted at a mid-sized, public University in the Chesapeake region of the United States. All participants identified as a racial minority on the predominantly white campus and their varied experiences represent the heterogeneity of the minority experience on campus.

Keywords: minorities, predominantly white institutions, campus environment, poetic inquiry

Matches, Connections and Dates: An In-Depth Analysis of Self-Disclosure Through Online Dating Applications

Lauren Pollock, James Madison University
Lydia Erickson, James Madison University
Brent Malloy, James Madison University

2:00 PM - 3:15 PM

This presentation presents a comprehensive statistical analysis of self-disclosure in college students usage of online dating applications. The study compares differences between men and women as well as age and breadth and depth of self-disclosure.