2018 SCOM Undergraduate Research Conference

Project Type

Poster Presentation

Start Date

10-4-2018 9:30 AM

End Date

10-4-2018 10:45 AM

Description

This project involves an in-depth analysis of how the United Airlines Express Flight 3411 affected customer’s attitudes, intent to fly, and supportive communication intent of the Airline Company, United, among a sample population. The goal is to demonstrate whether or not the incident on flight 3411 affected the JMU student body as a whole and whether or not they would still fly with United Airlines.

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Apr 10th, 9:30 AM Apr 10th, 10:45 AM

United Airlines' Public Relations Crisis

This project involves an in-depth analysis of how the United Airlines Express Flight 3411 affected customer’s attitudes, intent to fly, and supportive communication intent of the Airline Company, United, among a sample population. The goal is to demonstrate whether or not the incident on flight 3411 affected the JMU student body as a whole and whether or not they would still fly with United Airlines.