2018 SCOM Undergraduate Research Conference

Title

Social Norms: How They Affect College Students’ Alcohol Consumption

Project Type

Research Panel

Start Date

10-4-2018 12:30 PM

End Date

10-4-2018 1:45 PM

Description

This presentation seeks to further understand the current alcohol consumption habits of college students. Specifically, this study uses social norms to ascertain the influence they may have on college students’ actual alcohol consumption. Through the use of the theory of social normative behavior, this study compares students’ perceptions of how much alcohol their peers consume to how much they actually consume. By analyzing alcohol consumption levels and some of the reasonings students may have for their consumption, this study indicates the ways in which perception may be attributed to the need for higher alcohol consumption.

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Apr 10th, 12:30 PM Apr 10th, 1:45 PM

Social Norms: How They Affect College Students’ Alcohol Consumption

This presentation seeks to further understand the current alcohol consumption habits of college students. Specifically, this study uses social norms to ascertain the influence they may have on college students’ actual alcohol consumption. Through the use of the theory of social normative behavior, this study compares students’ perceptions of how much alcohol their peers consume to how much they actually consume. By analyzing alcohol consumption levels and some of the reasonings students may have for their consumption, this study indicates the ways in which perception may be attributed to the need for higher alcohol consumption.