On September 19, 2018, Grindr, the most popular gay men’s dating application, released a video titled Kindr to increase consciousness about sexual racism and make the virtual space a comfortable environment for users. This essay archives users’ comments and conversations that occurred prior to and after the release of Kindr to showcase the specificity of and pervasiveness of anti-Blackness ideology, which goes hand in hand, but is more insidious than racism on Grindr that is not addressed by the video. Drawing from recent theorizations of racism and anti-Blackness ideology and “the psychic life of racism” as theoretical frameworks, we utilize virtual ethnography and thematic analysis to suggest that there is a “psychic life of anti-Blackness” that makes navigating the virtual space a psychically injurious place. Specifically, we document and archive texts from profiles that espoused anti-Black commentary, particularly specific language/discourse, fetishization of Black bodies, and a very violent defensive whiteness that make anti-Blackness prevalent on Grindr. The authors ultimately argue that the “play nice” Kindr campaign was only one step toward consciousness raising, but failed to address anti-Blackness as a perpetual ideology that is firmly entrenched and needs specific uprooting to address the discrimination and ideological violence that uniquely occurs against Black people.



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