Factors Influencing International Students' Adoption of Generative Artificial Intelligence: The Mediating Role of Perceived Values and Attitudes
Publication Date
Summer 6-19-2025
Faculty Department
School of Communication Studies
Document Type
Article
Abstract
GenAI has revolutionized higher education across the globe. One group that is particularly impacted is international students. We examined the factors influencing international students' intentions to use GenAI. We recruited participants studying in the U.S. through an online survey. Our results suggest that attitudes toward GenAI use, PEU, PU, enjoyment, subjective norms, novelty, trust in technology, perceived value, and AI literacy are positively associated with the intention to use GenAI. Fear of plagiarism had a negative relationship with the intention to use GenAI. Trust in technology, PEU, fear of plagiarism, PU, and AI literacy indirectly influence GenAI usage intention via attitude and perceived value, underscoring both the appeal and concerns of GenAI in learning. This study contributes to theoretical frameworks on technology adoption and use by demonstrating (i.e., the TPB, VAM, and TAM) how cognitive, affective, and value-based factors collectively influence the adoption of GenAI technologies and offers policy and practical implications for higher education.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Recommended Citation
Ittefaq, Muhammad; Zain, Ali; Arif, Rauf; Ahmad, Taufiq; Khan, Laeeq; and Seo, Hyunjin, "Factors Influencing International Students' Adoption of Generative Artificial Intelligence: The Mediating Role of Perceived Values and Attitudes" (2025). Faculty Scholarship. 1.
https://commons.lib.jmu.edu/faculty-submissions/1
