RhetTech
Abstract
Girls interested in tech, media, and the arts have increasing options for summer camps. Although many camps are either more STEM-focused tech camps or more creative arts-focused media camps, there is precedent for camps that bring both worlds of tech and media together. Research on these technofeminist camps has largely focused on curriculum and mentorship. I add to these conversations another consideration: visual rhetoric and branding of camps. For a girls camp, the ways we communicate messages need to multifaceted in order to be accessible, affordable, and inclusive. Successful branding should be fun but not childish or cheesy, and colorful without relying on gendered tropes of pink. It's important for branding to be an example of how to be interesting and professional, so that girls have a model for their own media projects.
Recommended Citation
McElmury, Chloe
(2020)
"Rebranding Tween Girls' Media and Tech Camp,"
RhetTech: Vol. 2, Article 6.
Available at:
https://commons.lib.jmu.edu/rhettech/vol2/iss1/6
