James Madison Undergraduate Research Journal (JMURJ)


A prominent voice in the entertainment industry, Disney impacts many facets of society, including how we define gender roles. For the past 80 years, America’s younger generations have taken social cues from their favorite animated movies, learning to act like their favorite princes and princesses. Over the past few decades, Disney has broken through the concept of the damsel in distress and transitioned to represent and even advance modern feminist ideals. From likable protagonists to prominent images and popular products, the movies reinforce the gender roles they present because children learn to imitate the characters during playtime.