Justin Grandinetti explores how Pepsi's "Live for Now" campaign effectively negotiates the risks of cultural imperialism associated with globalism to create one of the most effective marketing strategies today.
"Cultural Imperialism and Globalization in Pepsi Marketing,"
Lexia: Undergraduate Journal in Writing, Rhetoric & Technical Communication: Vol. 1
, Article 2.
Available at: http://commons.lib.jmu.edu/lexia/vol1/iss1/2