Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Preferred Name

Philip A. Harris

Date of Award

Spring 2016

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

School of Communication Studies

Advisor(s)

Corey A. Hickerson

Abstract

The flu is the most common and also the most preventable health risk and crisis in the United States. This research is a quantitative content analysis of flu coverage appearing in 102 articles from The Washington Post, USA Today, and The New York Times. It examines the differences in the coverage three years before and after the H1N1 pandemic and evaluates them for the use of fundamental constructs in health, risk, and crisis communication theories such as severity, susceptibility, efficacy, excuse, justification, intention, expertise, and trustworthiness. Most significant differences were found between excuse and justification as well as with severity in comparison to susceptibility and efficacy. Further research could be conducted to see how using these constructs in newspaper reporting impacts individual behaviors for common disease prevention.

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