Name of Engagement
"Extend Your Reach. Touch More Lives" (University Advancement)
Created and launched "Extend Your Reach. Touch More Lives" messaging, highlighting the extended reach of donors gifts that produce positive results in eight public interest sectors. In the spring, published a "How far did your gift reach?" report, demonstrating the pervasive impact of donor contributions throughout the university.
Involves Staff, Involves Participants External to JMU
Academic Year AY '15-'16
One Time Only
Areas of Engagement