On 9 June 2023, a tragic accident involving unexploded ordnance (UXO) in Qoryoley town in the Lower Shabelle region of Somalia claimed the lives of twenty-seven civilians, including twenty-two children, and left fifty-three others injured. The tragedy was caused when several young children discovered a mortar round on the ground in an open playing field that they started to play with and consequently exploded. In response to the accident, Mines Advisory Group (MAG) mobilized both headquarters and Somalia based staff to develop a rapid response digital explosive ordnance risk education campaign (DEORE) using paid adverts targeting Meta (Facebook & Instagram) users in the Lower Shabelle administrative region. The ads displayed messages reminding civilians of the threat of UXO and how to stay safe.



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