Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Date of Graduation

Summer 2014

Document Type


Degree Name

Doctor of Philosophy (PhD)


School of Strategic Leadership Studies


T. Dary Erwin

Margaret F. Sloan

Herb Amato


Postsecondary education institutions only have a limited amount of time and resources to direct at acquiring new donors for private funding and support. More research is needed to better understand why an individual chooses to give, and to utilize that understanding to create an improved, more informed practice of donor acquisition. By using the National Survey of Student Engagement (NSSE), student engagement and alumni activity are explored as possible determinants in predicting donors. Further testing of this predictive model via utilizing a telefund calling center to solicit individuals allows for testing of differential scripts when speaking with alumni. This study expands on previous research regarding student engagement, alumni activities, and acquisition tactics. Findings include support for using differential scripts based on student engagement and alumni activity when soliciting potential donors. Also, support for increased alumni activity leading to a greater number of responses to phone calls was found as well. While this study did focus on young alumni who graduated ten years and fewer, at only one institution, the study could be replicated at any institution with previous participation in the NSSE. This study provides an initial foundation and support for the need to further study the long term effects of student engagement within alumni fundraising and support.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.