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Date of Award
Master of Arts (MA)
Department of Graduate Psychology
The purpose of the current study was to investigate the effects of alcohol priming and alcohol-related cues on subsequent alcohol preferences. Researchers assigned randomly 35 university students to 1 of 3 conditions: alcohol delivered in a red disposable plastic cup (AC; alcohol cue; n = 12), alcohol delivered in a cafeteria cup (AN; neutral cue; n = 11), or alcohol placebo (P; n = 12) delivered in a red disposable plastic cup. Participants consumed their assigned beverages, and then completed the Multiple Choice Procedure (MCP), a procedure that allows participants to make discrete choices between a standard alcoholic beverage and increasing amounts of a concurrently available alternative monetary reinforcer. Although the primary analysis revealed conditions (AC, AN, P) did not differ significantly with respect to MCP crossover point (p > .05), a hierarchical multiple regression analysis revealed a model with alcohol estimation entered at step 1, condition entered at step 2, and conditionXalcohol estimation entered at step 3 explained 30.5% of the variance in MCP crossover point (p = .05). Findings suggest that substance-related cues may be important for understanding alcohol preferences.
Owens, Kathleen R., "The Effects of Alcohol Priming and Alcohol-Related Cues on Subsequent Alcohol Preferences" (2018). Masters Theses. 547.