Name of Engagement

Target Case Competition

Contact Information

College of Business

Description

Four student teams representing the Marketing and Management departments participated in the Target Case Competition, applying concepts learned in the classroom to real-world business problems. One case focused on using technology as a marketing tool, while the other focused on leading a company through organizational changes. Students presented their proposal to a panel of Target executives who were judges for the event.

Web Presence

https://www.jmu.edu/news/cob/2017/02/06-marketing-and-management-students-compete-in-target-case-competition.shtml

Involvement

Involves Students, Involves Participants External to JMU

Scope

JMU Only, Hburg/Local/VA

Frequency

One Time Only

Community Partner Name

Target

Areas of Engagement

Community Engagement, Engaged Learning

Format

Program, Team

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