Name of Engagement
Target Case Competition
College of Business
Four student teams representing the Marketing and Management departments participated in the Target Case Competition, applying concepts learned in the classroom to real-world business problems. One case focused on using technology as a marketing tool, while the other focused on leading a company through organizational changes. Students presented their proposal to a panel of Target executives who were judges for the event.
Involves Students, Involves Participants External to JMU
JMU Only, Hburg/Local/VA
One Time Only
Community Partner Name
Areas of Engagement
Community Engagement, Engaged Learning
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