Target Case Competition
Contact Information
Karen Bowman
Contact Details
Description
Four student teams representing the Marketing and Management departments participated in the Target Case Competition, applying concepts learned in the classroom to real-world business problems. One case focused on using technology as a marketing tool, while the other focused on leading a company through organizational changes. Students presented their proposal to a panel of Target executives who were judges for the event.
Web Presence
https://www.jmu.edu/news/cob/2017/02/06-marketing-and-management-students-compete-in-target-case-competition.shtml
Involvement
Involves Students
Date
2017
Frequency
One Time Only
Areas of Engagement
Engaged Learning
Format
Program
On/Off campus
On campus
COinS
