Marketing Practicum Benefits Students and Local Businesses

Contact Information

Kelly Neletelich

Contact Details

naleteka@jmu.edu

Description

Kelly Neletelich's MKTG 477 Marketing Practicum course has students work in a simulated digital marketing agency setting where they create a social media marketing strategy for their client, implement the strategy focusing on organic and paid social media campaigns and then report on the performance of the campaign. Thanks to generous donors, each student team gets a $500 budget to spend as they develop their campaigns for real-life local business partners, centered on paid and earned social media performance.

Web Presence

https://www.jmu.edu/news/cob/2021/05/03-marketing-practicum-a-win-win-for-students-and-local-businesses.shtml

Involvement

Involves Faculty, Involves Students, Involves Participants External to JMU

Scope

JMU Campus Scope, Harrisonburg/Local/VA

Date

2021

Areas of Engagement

Community Engagement, Engaged Learning

Format

Community Service, Class/Coursework