Name of Engagement
Marketing Practicum Benefits Students and Local Businesses
Kelly Neletelich's MKTG 477 Marketing Practicum course has students work in a simulated digital marketing agency setting where they create a social media marketing strategy for their client, implement the strategy focusing on organic and paid social media campaigns and then report on the performance of the campaign. Thanks to generous donors, each student team gets a $500 budget to spend as they develop their campaigns for real-life local business partners, centered on paid and earned social media performance.
Involves Faculty, Involves Students, Involves Participants External to JMU
JMU Campus Scope, Harrisonburg/Local/VA
Areas of Engagement
Community Engagement, Engaged Learning
Community Service, Class/Coursework