Faculty Advisor Name
Carolyn Schubert
Description
James Madison University MALA (Madison Academic Library Associates) graduate assistants worked together with Special Collections and the library’s Outreach department to help market and support JMU’s First Annual Pulp Studies Symposium in Fall 2016. Social, digital, and physical ultimately came together to highlight and surface Special Collections’ extensive holdings of pulp magazines. Hashtags, archival ephemera, and everything in between melded in this multi-part exhibit. Since one of the least known and studied genre of pulps are the romance pulps, Love Story Magazine was the focus of our social media outreach project. Its florid narratives led organically to the idea of dramatic performance. Members of the JMU community worked with Special Collections and MALA students to create a rich collection of dramatic readings from the magazine. These videos served as the first content on Special Collections’ new Instagram account. They helped to both market the conference on multiple social media platforms in an eye-catching and original way, and to surface the content of the magazine to those unfamiliar with it. In this poster, we present our process of creation and marketing, and quantitative results in the form of social media statistics to examine the project’s successes.
Included in
Digital Humanities Commons, Public Relations and Advertising Commons, Scholarly Communication Commons
Evaluating the Outcomes of Social Media Marketing Alongside Traditional Promotional Techniques in Library Outreach
James Madison University MALA (Madison Academic Library Associates) graduate assistants worked together with Special Collections and the library’s Outreach department to help market and support JMU’s First Annual Pulp Studies Symposium in Fall 2016. Social, digital, and physical ultimately came together to highlight and surface Special Collections’ extensive holdings of pulp magazines. Hashtags, archival ephemera, and everything in between melded in this multi-part exhibit. Since one of the least known and studied genre of pulps are the romance pulps, Love Story Magazine was the focus of our social media outreach project. Its florid narratives led organically to the idea of dramatic performance. Members of the JMU community worked with Special Collections and MALA students to create a rich collection of dramatic readings from the magazine. These videos served as the first content on Special Collections’ new Instagram account. They helped to both market the conference on multiple social media platforms in an eye-catching and original way, and to surface the content of the magazine to those unfamiliar with it. In this poster, we present our process of creation and marketing, and quantitative results in the form of social media statistics to examine the project’s successes.
