Senior Honors Projects, 2020-current

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Date of Graduation

5-9-2020

Document Type

Thesis

Degree Name

Bachelor of Science (BS)

Department

School of Media Arts and Design

Advisor(s)

Talé A. Mitchell

Joseph Taylor

JoAnne Holman

Abstract

Marketing & Advertising in the Music Industry covers the promotion of recorded music through a research thesis and creative project. The research portion explores the overall effectiveness of music marketing and advertising through surveys and interviews, from everyday individuals to those with a stake in the music industry. A marketing plan was developed for an artist persona, Bristol Sunshine, who is an up-and-coming artist seeking to expose her music for audiences experiencing difficult with mental health. The idea behind the campaign is to gain/maintain an audience for Bristol Sunshine to assist through the difficulties of life with her music. The campaign designs are focused around the idea of promoting a positive life. The capstone aims to show the positive difference music can make in the lives of individuals, whether they are directly involved in the industry or not.

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Available for download on Thursday, May 12, 2022

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