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Date of Graduation
Bachelor of Science (BS)
School of Media Arts and Design
Talé A. Mitchell
Marketing & Advertising in the Music Industry covers the promotion of recorded music through a research thesis and creative project. The research portion explores the overall effectiveness of music marketing and advertising through surveys and interviews, from everyday individuals to those with a stake in the music industry. A marketing plan was developed for an artist persona, Bristol Sunshine, who is an up-and-coming artist seeking to expose her music for audiences experiencing difficult with mental health. The idea behind the campaign is to gain/maintain an audience for Bristol Sunshine to assist through the difficulties of life with her music. The campaign designs are focused around the idea of promoting a positive life. The capstone aims to show the positive difference music can make in the lives of individuals, whether they are directly involved in the industry or not.
Jordan, Taylor Denise, "Marketing & advertising in the music industry" (2020). Senior Honors Projects, 2020-current. 95.
Available for download on Thursday, May 12, 2022