Document Type
Paper
Abstract
Columbia-Pacific Resource Conservation and Economic Development District, a rural nonprofit organization, is followed through the process of dramatic change from a little-known conservation organization to a highly responsive and important economic and community development player in a four-county region. The organization managed a change from a state of lethargy to one in which governing board members became highly engaged, enthusiastic participants and leaders guiding the organization to significant impact. After the organization’s participants adopted complexity, Columbia-Pacific RC&EDD developed a strong reputation for innovation and impact. Leadership took a systems approach to manage change internally and guide positive approaches throughout its service area. The case demonstrates the need to balance task and relationship orientations, flexibility to respond to changing environments, and techniques for motivating community change. This case explores the lessons learned from Columbia-Pacific RC&EDD in achieving greater impact.
Start Date
18-2-2021 6:30 PM
End Date
18-2-2021 8:00 PM
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Permission
yes
Likeness capture consent
1
Fernsler Presentation Slides
Recommended Citation
Fernsler, Terry MNPL, PhD, "Attentiveness to Relationships is Vital in a Highly Dynamic Organization" (2021). #LEADCC: Leading Change Conference. 1.
https://commons.lib.jmu.edu/leadcc/2021/3b-strategic-change/1
Attentiveness to Relationships is Vital in a Highly Dynamic Organization
Columbia-Pacific Resource Conservation and Economic Development District, a rural nonprofit organization, is followed through the process of dramatic change from a little-known conservation organization to a highly responsive and important economic and community development player in a four-county region. The organization managed a change from a state of lethargy to one in which governing board members became highly engaged, enthusiastic participants and leaders guiding the organization to significant impact. After the organization’s participants adopted complexity, Columbia-Pacific RC&EDD developed a strong reputation for innovation and impact. Leadership took a systems approach to manage change internally and guide positive approaches throughout its service area. The case demonstrates the need to balance task and relationship orientations, flexibility to respond to changing environments, and techniques for motivating community change. This case explores the lessons learned from Columbia-Pacific RC&EDD in achieving greater impact.
