Senior Honors Projects, 2010-current

Preferred Name - First Author

Caroline M. Clouse

Date of Award

Spring 2016

Document Type

Dissertation/Thesis

Degree Name

Bachelor of Music (BM)

Department

School of Music

Advisor(s)

Pedro Aponte, Ph.D

David Cottrell, Ph.D

Beth Chandler, Ph.D

Abstract

This paper seeks to explore the divide between classical music institutions and the youth of today. Interest in classical music is on a steady decline among Millennials and this paper provides a discourse on some of the prevailing reasonings behind the deterrents to classical music concert attendance. German studies concerning the current state of classical music and it's standing among youth that previously have never been translated are described within, so that this important information may be disseminated. Lastly, there is a discussion on the importance of innovative marketing techniques and concert offerings as well as how and why today's businesses can get involved to revitalize interest in classical music.

 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.