Senior Honors Projects, 2010-current

Date of Award

Spring 2017

Document Type

Thesis

Degree Name

Bachelor of Business Administration (BBA)

Department

Department of Computer Information Systems and Business Analytics

Advisor(s)

Diane Lending, Ph.D.

Thomas Dillon, Ph.D.

Fariss-Terry Mousa, Ph.D.

Abstract

The documentation of a college-level student starting her first company in the alcoholic beverage industry. Allison Zeppuhar created a low calorie alcoholic beverage brand called Zeppy during her junior and senior year of college at James Madison University. This documentation includes an executive summary, a reflection of her findings, her timeline, an entity-relationship diagram, To Be Manufacturing and Customer Order process maps, and a progress journal.

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