Senior Honors Projects, 2010-2019
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Date of Graduation
Spring 2018
Document Type
Thesis
Degree Name
Bachelor of Science (BS)
Department
School of Communication Studies
Advisor(s)
Sharon R. Mazzarella
Lindsey A. Harvell-Bowman
Sharlene T. Richards
Abstract
This project examines the effects of a mental health campaign on college students. This is important to research because universities and colleges alike need to understand the effects that campaigns about mental health on campus can have on students. I researched this by conducting an online experimental study on a sample of 511 students at a university in the Mid-Atlantic region. Qualtrics randomly assigned the participants into two groups, where one group viewed an experimental campaign and the other a control ad. The participants were measured using a post- test questionnaire which tested their self-perceptions of anxiety and level of stigma. The results showed that H1 was significant but H2 was not. Overall, the study answered my research question.
Recommended Citation
Schott, Susan, "Effects of mental health campaigns" (2018). Senior Honors Projects, 2010-2019. 629.
https://commons.lib.jmu.edu/honors201019/629
