Publication Date
Fall 8-29-2025
Faculty Department
School of Communication Studies
Document Type
Article
Abstract
With the rapid advancements in technology over the past 2 decades, it has become crucial to understand people’s attitudes toward artificial intelligence (AI) adoption and its associated risks. Given the increasing access to the AI technologies, it is imperative to examine how young people in non-Western societies like Pakistan perceive AI risks and benefits. We conducted an online survey of college students who had used AI technology in the past 6 months. The results of our study indicate that the majority of college students view AI technology positively and perceive it as an opportunity to enhance workplace productivity. In addition, most of the respondents are optimistic about the future applications of AI in their individual lives and society. This research contributes to the literature on how college students in Pakistan perceive AI in their daily lives and offer implications for future scholars interested in studying AI technology use in non-Western countries.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Recommended Citation
Arif, R., Ittefaq, M., & Zia, L. (2025). College students’ perceptions of artificial intelligence (AI) risks and benefits in Pakistan. Human-Machine Communication, 10, 147–168. https://doi.org/10.30658/hmc.10.7
