Senior Honors Projects, 2010-2019
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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Date of Graduation
Spring 2016
Document Type
Thesis
Degree Name
Bachelor of Music (BM)
Department
School of Music
Advisor(s)
Pedro Aponte
David Cottrell
Beth Chandler
Abstract
This paper seeks to explore the divide between classical music institutions and the youth of today. Interest in classical music is on a steady decline among Millennials and this paper provides a discourse on some of the prevailing reasonings behind the deterrents to classical music concert attendance. German studies concerning the current state of classical music and it's standing among youth that previously have never been translated are described within, so that this important information may be disseminated. Lastly, there is a discussion on the importance of innovative marketing techniques and concert offerings as well as how and why today's businesses can get involved to revitalize interest in classical music.
Recommended Citation
Clouse, Caroline M., "Revitalizing classical music interest and concert attendance: Why today's youth are deterred from classical music and why symphony orchestras and businesses need to get involved" (2016). Senior Honors Projects, 2010-2019. 143.
https://commons.lib.jmu.edu/honors201019/143
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