Senior Honors Projects, 2010-current

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Date of Award

Spring 2018

Document Type

Thesis

Degree Name

Bachelor of Business Administration (BBA)

Department

Program of International Business

Advisor(s)

Marion White

Daniel Zisk

Abstract

Because of the scant information available on the market and competition in Vietnam, I recommend that Maurertown Trailers does not immediately enter the Vietnamese market. Prior to exporting to Vietnam, it would be best if Maurertown exports to other countries that are more similar to the United States market, such as Canada and Western Europe. If the company does determine that it is in its best interest to export to Vietnam, it should begin by engaging with trade shows, where it can showcase its product (most preferably its dump trailer since this attracts a wide customer base in the US) and gain an understanding of the Vietnamese market while necessarily building relationships with potential consumers and the general public.

Keeping in line with the company’s current market base, it is recommended that Maurertown sell to the country’s construction companies, with a potential of someday selling to the large farming network found throughout Vietnam. The way by which Maurertown sells its trailers to these companies can vary, from using a distributor to selling it directly. Greater information on this and much more is found in this export plan.

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