Senior Honors Projects, 2010-2019
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Date of Graduation
Spring 2018
Document Type
Thesis
Degree Name
Bachelor of Arts (BA)
Department
School of Media Arts and Design
Advisor(s)
JoAnne Holman
Talé Mitchell
Felix Wang
Abstract
This project displays the steps taken in order to create a successful marketing campaign for the Center for Global Engagement at James Madison University. It explores the history of studying abroad, its perceived benefits, concerns, and existing marketing strategies. The client is studied in depth in order to create a SWOT analysis of its current state. From this research a creative strategy statement is created to better understand the target audience, competition and strategies for the campaign. The campaign idea then comes to life in the deliverables to be used by the client for marketing efforts.
Recommended Citation
Lindsay, Flora, "Studying abroad: A travel campaign" (2018). Senior Honors Projects, 2010-2019. 593.
https://commons.lib.jmu.edu/honors201019/593
lindsafc_flier.pdf (2567 kB)
lindsafc_postcard1.pdf (962 kB)
lindsafc_postcard2.pdf (806 kB)
lindsafc_postcard3.pdf (630 kB)
lindsafc_postcard4.pdf (664 kB)
lindsafc_postcard5.pdf (822 kB)
lindsafc_stickers.pdf (118 kB)
lindsafc_tshirt.pdf (404 kB)
lindsafc_webbanner.pdf (99 kB)
endscreen.png (4220 kB)
https://youtu.be/6j-DXtkqWIs
