Senior Honors Projects, 2010-current

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Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Date of Award

Spring 2018

Document Type

Thesis

Degree Name

Bachelor of Business Administration (BBA)

Department

Department of Marketing

Advisor(s)

Theresa B. Clarke

Irvine Clarke III

Val Larsen

Abstract

The concept of being a “celebrity chef” has changed throughout the years. Using Block et al’s (2011) Food Well-Being pinwheel and Lane and Fisher’s (2015) research about celebrity chef influence on a UK student population, this study investigates celebrity chef culture as viewed by Millennials in the U.S. The research explores the potential influence of celebrity chefs as influencers of food culture and food habits, the modern chef’s role as celebrity endorsers for Corporate Social Responsibility (CSR) campaigns, and whether perceptions of celebrity chef culture differ between the UK and the U.S. Data collection was through an online survey using Qualtrics sent to the target population of Millennials. Findings indicate higher involvement in a chef’s CSR-based organization was associated with higher ratings of influence. A theoretical contribution was the development of a Celebrity CSR Involvement Classification Scheme.

Available for download on Friday, April 10, 2020

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