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Date of Award
Bachelor of Business Administration (BBA)
The purpose of this paper is to analyze the Eta Delta chapter of Beta Alpha Psi and determine whether its group culture is enhancing or diminishing its success. Daniel Coyle, in his book, The Culture Code: The Secrets of Highly Successful Groups, examined several successful organizations including the U.S. Navy’s Seal Team Six, IDEO, the San Antonio Spurs, and Google. From his observations, he classified the characteristics of successful group culture into three traits: build safety, share vulnerability, and establish purpose. Through these traits, he places an emphasis on the idea that the interaction of group members, rather than the individual skills of group members, is what drives organizational success. In this paper, I will attempt to draw parallels between Beta Alpha Psi and these ideal traits, as well as identify any deficiencies in its existing culture.
Cybert, Courtney, "Group culture in successful organizations" (2019). Senior Honors Projects, 2010-current. 663.