Evaluating consumer preferences for wedding barn venues: A consulting project for Community Fellowship Church

Brittany Owens

Abstract

The Community Fellowship Church (CFC) Consulting Project was inspired by my passion for the wedding industry and desire to serve the church, as faith is the foundation for my life. The purpose of this project was to provide CFC with valuable information that they would need to optimize their investment for renovations of a barn on their property into a wedding venue. Additionally, the project provided an opportunity for myself to have hands-on experience in consulting and working with clients. To complete this project, I created, conducted, and analyzed a survey to understand the aesthetic and functional preferences of potential clients for Community Fellowship Church’s barn wedding venue. All findings from the survey were compiled into recommendations that were presented to the church leadership, utilizing evidence based management techniques.