Preferred Name

Bethany Rae Perryman

ORCID

https://orcid.org/0000-0002-4501-1964

Date of Graduation

5-11-2023

Semester of Graduation

Spring

Degree Name

Master of Arts (MA)

Department

School of Communication Studies

Second Advisor

Chang Wan Woo

Third Advisor

Melissa Alemán

Abstract

Democracy is a concept, process, and practice, and American democracy is a specific flavor of it. Public opinion is influenced and shaped by mass media, and messages about American democracy emerge in a web of powers and among power dynamics. These messages include the actions and relationships of the American civic system with its citizenry and the world. Generation Z is a socially, culturally, economically, and politically unique population in American life, who form their own perceptions and attitudes about American democracy based on their experiences and with the ecosystem of communication and interaction they have with mass media messages. This paper quantifies and measures organization-public relationships outcomes, situational theory of publics’ public types, and mass media messaging to understand Gen Z’s attitudes and perceptions about American democracy. Discussion of Gen Z’s maturity of responses regarding American democracy, limitations, and avenues for further research are considered.

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