Preferred Name

Anna

Date of Graduation

5-2024

Semester of Graduation

Spring

Degree Name

Master of Arts (MA)

Department

School of Communication Studies

Second Advisor

Andrea Martinez

Third Advisor

Sharlene T. Richards

Abstract

Obesity is a health issue that continues to get worse. A contributing factor to this health issue is various marketing techniques that have made it harder for an individual to understand health information. This study was designed to help understand these tactics and how one can be armed against these marketing techniques as well as use them to help influence themselves and others to be healthy.

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