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Date of Graduation
12-13-2025
Semester of Graduation
Fall
Degree Name
Master of Arts (MA)
Department
Department of History
First Advisor
Dr. Kevin Hardwick
Second Advisor
Dr. David Dillard
Third Advisor
Dr. Michael Gubser
Abstract
The Whig party crafted the first ever modern campaign seen in American History during the campaign and subsequent presidential election of 1840. They did this not merely through the use of flashy campaign slogans and festive events as previous historians have discussed. The Whigs created the first ever modern campaign by telling both realistic and symbolic stories through the use of media narratives and physical objects crafted for the campaign. By doing this, this helped mold then candidate and future President William Henry Harrison into a candidate for all Americans, even if he was not in practice.
