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RhetTech

RhetTech

Abstract

This piece conducts a multimodal rhetorical analysis of Janelle Monáe's PYNK music video. The video presents a world of black, queer female sexuality in the vein of a Thelma & Louise-style paradise, complete with the convertible and desert background. Monae's video is a direct response to hip-hop tradition of fetishized women of color, presenting an all-woman paradise uninterrupted by male gaze.

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