Project Type
Research Panel
Start Date
11-4-2017 12:30 PM
End Date
11-4-2017 1:45 PM
Description
This research aims to understand how nonprofits leaders portray the populations they serve, specifically populations in low-economic status who receive material resources. Previous literature exploring the nonprofit sector considers volunteers and their experiences, although leaders set the tone for the organization’s language, and ultimately the quality of service. Five nonprofit organization (NPO) leaders from different organizations participated in semi-structured, in-depth interviews that lasted between 33 to 72 minutes. Questions inquired about their average week on the job, their contact with clients and volunteers, and how they want the public to view the population they serve. Accounts showed that nonprofit leaders consider their clients as individual cases, and their primary strategy includes storytelling when addressing clients, engage volunteers, and construct their role in the organization as well as the community.
Keywords: Nonprofit; leaders; quality; service; recipients; population; language
Included in
Communication Commons, Leadership Studies Commons, Nonprofit Administration and Management Commons
“Expanding That Story:” How Nonprofit Leaders Portray the Population They Serve
This research aims to understand how nonprofits leaders portray the populations they serve, specifically populations in low-economic status who receive material resources. Previous literature exploring the nonprofit sector considers volunteers and their experiences, although leaders set the tone for the organization’s language, and ultimately the quality of service. Five nonprofit organization (NPO) leaders from different organizations participated in semi-structured, in-depth interviews that lasted between 33 to 72 minutes. Questions inquired about their average week on the job, their contact with clients and volunteers, and how they want the public to view the population they serve. Accounts showed that nonprofit leaders consider their clients as individual cases, and their primary strategy includes storytelling when addressing clients, engage volunteers, and construct their role in the organization as well as the community.
Keywords: Nonprofit; leaders; quality; service; recipients; population; language
