2018 SCOM Undergraduate Research Conference
Project Type
Poster Presentation
Start Date
10-4-2018 9:30 AM
End Date
10-4-2018 10:45 AM
Description
This project involves an in-depth analysis of how the United Airlines Express Flight 3411 affected customer’s attitudes, intent to fly, and supportive communication intent of the Airline Company, United, among a sample population. The goal is to demonstrate whether or not the incident on flight 3411 affected the JMU student body as a whole and whether or not they would still fly with United Airlines.
Included in
United Airlines' Public Relations Crisis
This project involves an in-depth analysis of how the United Airlines Express Flight 3411 affected customer’s attitudes, intent to fly, and supportive communication intent of the Airline Company, United, among a sample population. The goal is to demonstrate whether or not the incident on flight 3411 affected the JMU student body as a whole and whether or not they would still fly with United Airlines.
