Senior Honors Projects, 2010-2019
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Date of Graduation
Spring 2019
Document Type
Thesis
Degree Name
Bachelor of Arts (BA)
Department
School of Media Arts and Design
Advisor(s)
JoAnne Holman
Jacqueline Hieber
Erin Phillippi
Abstract
Through a cause campaign and partnership with the James Madison University (JMU) Health Center (UHC), this project confronts the widespread social issue of intimate partner violence (IPV), or dating abuse, in college-aged relationships. Encompassing all forms and subsets of dating abuse, the campaign intends to initiate conversation, facilitate awareness, and express support within the university community. The campaign is scheduled for implementation in October 2019, National Domestic Violence Awareness Month, in conjunction with the UHC’s other awareness efforts.
Recommended Citation
Kerr, Isabel Elaine, "Cause campaign for dating abuse in college" (2019). Senior Honors Projects, 2010-2019. 688.
https://commons.lib.jmu.edu/honors201019/688
Included in
Advertising and Promotion Management Commons, Domestic and Intimate Partner Violence Commons, Marketing Commons, Student Counseling and Personnel Services Commons
